There’s a lot of green-washing nowadays, with marketing moving towards green this, natural that, local this, sustainable that. So I thought it would be good to take a step back and remind ourselves of what ‘sustainability’ means as well as what some of the core principles that we should be using for guidance are. It’s a complex topic once you start getting into the weeds (the details) and there are different ways of interpreting and integrating principles of sustainability into your life and your business. It’s also easy to get swayed by effective marketing….
Sustainability: Everything is connected. Allowing for a good quality of life for us now and for the future generations, all around the world.